Women in Bus and Coach – Empowering diversity

The Women in Bus and Coach initiative (pictured last year on a visit to parliament) has emerged as a powerful force. Here are seven compelling reasons behind the pressing need for such initiatives

 

 
BY Louise Cheeseman

International Women’s Day is a really great opportunity to showcase the unique culture that women can offer all areas of industry, sport, charities, education etc. as well as shining a spotlight on women that have really achieved great things in often under-represented fields and stand out as role models for up-and-coming young people looking to forge a career.

In a world that constantly strives for inclusivity and gender equality, the transportation sector remains a stronghold of gender imbalance

In a world that constantly strives for inclusivity and gender equality, the transportation sector remains a stronghold of gender imbalance. The bus, coach and community transport industry, in particular, has long been dominated by male professionals, leaving women under-represented in key roles. To challenge this status quo and bring about a much-needed shift in attitudes, the Women in Bus and Coach (WiBC) initiative has emerged as a powerful force, one which is quickly being recognised for its ambition to make recognisable positive change. This article explores the compelling reasons behind the pressing need for such initiatives to transform the landscape of the bus and coach profession.

1. Overcoming stereotypes

One of the primary reasons for the establishment of the WiBC initiative is the need to challenge and overcome deep-seated gender stereotypes that have plagued the industry. Traditionally perceived as male-dominated, these stereotypes have discouraged women from pursuing careers in bus and coach transportation. By actively promoting the inclusion of women in the industry, WiBC aims to break down these stereotypes, paving the way for a more diverse and inclusive workforce.

2. Addressing the gender gap

The gender gap in the bus and coach sector is glaring, with a disproportionately low number of women occupying leadership and operational roles. The WiBC initiative recognises the urgent need to bridge this gap by providing support, mentorship, and opportunities for women to enter and advance within the industry. By doing so, WiBC not only promotes equality but also ensures a richer pool of talent and perspectives, contributing to the overall success and innovation within the profession.

3. Fostering a supportive community

Initiatives like WiBC play a crucial role in fostering a supportive community for women working in the bus and coach sector. This sense of community is essential for combating the isolation that women may feel in male-dominated environments. Through networking events, mentorship programs, and online forums, WiBC creates a platform for women to connect, share experiences, and support each other, ultimately empowering them to thrive in their careers.

4. Attracting and retaining talent

To meet the growing demand for skilled professionals in the bus and coach industry, it is imperative to tap into the full spectrum of talent available. The WiBC initiative recognises that attracting and retaining female talent is essential for the industry’s sustainable growth. By actively engaging with women at various stages of their careers, WiBC ensures that the sector becomes an attractive and viable option for talented individuals, regardless of gender.

5. Improving industry reputation

A diverse and inclusive workforce not only benefits individuals but also enhances the overall reputation of the industry. The WiBC initiative is instrumental in improving the industry’s image by showcasing its commitment to equality and diversity. This, in turn, can attract positive attention from potential employees, passengers, and stakeholders, fostering a more favourable perception of the bus and coach profession.

6. Enhancing safety and customer experience

Diverse perspectives lead to better decision-making and problem-solving. In the bus and coach industry, where safety is paramount, having a range of voices and viewpoints can contribute to more robust safety protocols and practices. Moreover, as women often make up a significant portion of public transportation users, having female professionals in key roles can enhance the overall customer experience by understanding and addressing the unique needs and concerns of diverse passenger demographics.

7. Aligning with global initiatives

The WiBC initiative aligns with broader global efforts to promote gender equality in the workforce. As organisations worldwide recognise the importance of diversity and inclusion, initiatives like WiBC become crucial catalysts for change. By participating in and supporting such initiatives, the bus and coach industry can position itself as a progressive and forward-thinking sector, contributing to the larger movement towards gender equity.

The Women in Bus and Coach initiative stands as a beacon of change in an industry long dominated by gender stereotypes and imbalances

The Women in Bus and Coach initiative stands as a beacon of change in an industry long dominated by gender stereotypes and imbalances. By addressing the root causes of these issues and actively promoting the inclusion of women at all levels, WiBC not only transforms the bus and coach profession but also contributes to a more equitable and diverse future for the broader workforce. As the initiative continues to gain momentum, it serves as a powerful reminder that a truly successful and sustainable industry is one that embraces the talents and perspectives of all, irrespective of gender.

As anybody that knows me well will testify, my mantra is, and always will be #bettertogether, which applies to every industry, but in particular road transport which has so much work to do to address the critical imbalance.

 
ABOUT THE AUTHOR: Louise Cheeseman is founder and chair of Women in Bus and Coach. To stay up to date with the latest news and initiatives from Women in Bus and Coach, follow on LinkedIn or visit womeninbusandcoach.org.uk

 
This story appears inside the latest issue of Passenger Transport.

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